Fashion

Elle poses in her underwear at 50

Supermodel Elle Macpherson has posed in her knickers for a racy new underwear advert at 50.

Elle Macpherson has proved she still has the sizzling hot figure that made her famous.

‘The Body’ flashes her washboard abs and toned limbs in a black lace bra and a skimpy set of knickers for the new campaign for The Body Elle Macpherson Intimates, 10 years after her last shoot for the brand.

Macpherson – who turned 50 in March – said she decided to star in the campaign to reinforce the campaign’s message: “just be you.”

“It felt almost hypocritical of me not to say ‘This who I am today. I am a sporty 50-year-old mother-of-two, I am also Creative Directive of Elle Macpherson Intimates, I am also a TV show host and producer and I am also a wife-,” Macpherson said.

Supermodel Elle – who married her millionaire husband Jeffrey Soffer in August last year – has carved out a lucrative empire for herself on the back of her various entrepreneurial endeavours. Her lingerie company alone has an estimated worth of more than $60 million.

Elle – who sports a beaming smile in the campaign – said she took a conscious departure from trying to be sexy and alluring in the advert because she wants to drive home the message about wanting women to be their authentic selves.

“This brand is really about being with you. This was the best way I could illustrate that by using myself in the images. It seemed right.”

The Body Elle Macpherson Intimates is available from this month online and at Myer and David Jones.

Elle has posed in her underwear at 50 to promote her latest lingerie collection.

Elle turns 50!

Elle on the cover of Sports Illustrated in 1987. In all, she appeared on the cover of SI five times, including three consecutive years beginning in 1986.

Elle’s 1988 cover photographed by Marc Hispard.

Elle’s divine figure earned her the nickname “The Body”.

It wasn’t long before Elle made her move from swimsuit model to high fashion cover girl.

The model strutting down the runway in the late 80’s.

Elle was a paparazzi favorite with her fame transcending fashion and soon she became a superstar celebrity.

Elle with Helena Christensen.

Elle Macpherson, Claudia Schiffer and Naomi Campbell at a party in 1994.

Christy Turlington and Elle at a party in 1995.

Elle Macpherson, Claudia Schiffer, and Naomi Campbell at Fashion Cafe in New York City in 1995.

Elle at the “Batman Forever” premiere in New York.

Supermodels Jodie Kidd, Naomi Campbell, Yasmin Le bon and Elle pose during the photocall for ‘Naomi Campbell’s Fashion For Relief’ press conference in September 2007 in London.

Elle and Rachel Hunter together in SI in 1991.

Elle on the cover of Harper’s Bazaar Australia in October 2000 with her eldest son, Arpad Flynn Alexander Busson, nicknamed Flynn.

Elle walks with her former partner and father of her children, Arpad Busson and their sons Flynn and Aurelius for the christening of Aurelius at Basillica Santa Maria Maggiore on September 2006 in Rome, Italy.

Elle and Naomi Campbell smile for the cameras at the GQ Men of the Year Awards party in September 2007 in London.

Fellow supermodel Carla Bruni Sarkozy and Elle attend Haute Couture Spring-Summer 2014 shows, in Paris this year.

Elle wearing all white at a Miami art gallery opening. The model now splits her time between London and Miami since marrying American businessman Jeffrey Soffer last year.

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